Movement is the practice. Kinwood is built for walks, not repackaged indoor meditation content.
Investor Summary
Outdoor wellness for a market the category still ignores.
Kinwood is building an outdoor wellness brand for Black consumers, starting with guided walks, meditations, and soundscapes, then expanding into employer wellness and HBCU licensing.
Why Kinwood
A focused brand in an underserved part of a proven category.
The short version: strong market gap, clear product wedge, and a business model that expands beyond subscriptions.
Black Americans spend billions on wellness, but the dominant products are still built for indoor, generic, and culturally neutral use cases.
Kinwood's wedge is outdoor wellness designed by and for Black consumers. That creates differentiation in content, trust, and brand positioning from day one.
Black voices are not a category tab. They are the core product assumption.
The app is the entry point, then employer wellness and campus licensing deepen distribution and revenue quality.
Highlights
The numbers behind the ask.
The key numbers and milestones this round is underwriting.
Focused serviceable market
US Black consumers in wellness apps, inside a much larger global category.
Launch walks scripted
Waitlist live, MVP in development, and launch catalog mapped across 10 categories.
Revenue layers
Subscriptions, employer wellness, HBCU licensing, and brand partnerships.
Pre-seed round
Primary uses: growth, content production, and core team buildout.
This round is meant to unlock
- Public app launch
- First Kinwood at Work pilot
- First Walk the Yard campus pilot
- 14,000 users and 9% paid conversion
Get in touch
Kinwood is building the outdoor wellness brand Black consumers deserve.
Built from lived understanding of the audience, not generic segmentation. Open the deck for the full narrative and projections, or reach out directly.